My name is Aayushi Srivastava; I started “Anika Media Pvt. Ltd.” to help people promote their inspiring stories, aware about digital evolution in a minimal cost so that a common man can afford to market his products and services.I have done graduation in media studies from “University of Allahabad” in 2017 and post-graduation in advertising and public relation from “Makhanlal University” in 2019.
Doing startup was my dream and cinematography was my passion so initially, I started a news portal in 2017 and 2018, founded a private limited firm that is Anika Media Pvt. Ltd. In which we started making films which made the inception of my firm “Anika Media Pvt. Ltd.”. We made approximately 8-9 corporate films, 3-4 short films and a couple of ad films.
So what made me go for digital marketing? Well, when we were making only films for our clients I noticed there are no proper channels to promote their films to their audience. I saw people struggle to market their films also most of them were not aware of digital importance, They feel it’s just about liking a post, creating ads and commenting. That is when I thought to help people by catering them digital marketing solutions.So I took a course of “Digital Marketing” and knowing all of its aspects I started digital marketing services in our company to help people to promote their content, market their brand and showing their talent on digital platforms.
Today, after witnessing so many ups and downs my company has grown by leaps and bounds with its inception. We are working with some well-reputed and well-known clients. We have now ventured into more services within the space of marketing, public relations, digital marketing and communication and film production.Now I am looking for a good retention rate and planning for expansion of my firm. Also, I am looking forward to more women entrepreneurs to rule the world with their determination, grace and dignity.
